Branding Identity
Visual Identity
Your Business is Unique
Your Business deserves a brand as unique, brilliant, and exciting as your business. Like your service, your Brand should set you apart from your competitors. From the colors, graphics, type, having a brand that’s both Professional and unique is essential.
Build "The" Brand
Whether you’re starting from scratch or refining your company’s existing look, know that you’re brand represents your company. You need direction and a toolkit of the visual and verbal elements.
The Process
Worksheets and follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials. Presentation of visual examples for feedback. This research phase sets the direction for the design work to come.
The epitome of your company’s visual identity. After completing research and establishing a direction with you, I’ll draft and refine ideas until I have the best 3 logo concepts. Your favorite will be selected and refined. This includes a final package of files suitable for any application, from print to web & more.
A tagline, headlines, or go-to phrases that convey meaningful ideas about your company.
Specifications for the colors in your logo, plus a secondary palette that coordinates.
Pantone, CMYK, RGB, and hexadecimal codes provided.
Recommendations for brand fonts, with examples of how to use them.
Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme.
A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
THE LOGO
You’re confident your existing look and feel is right. You want to keep your current messaging, colors, fonts, imagery, and style. You need a more polished, better-crafted brand mark.
The Process
Worksheets and follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials. Presentation of visual examples for feedback. This research phase sets the direction for the design work to come.
The epitome of your company’s visual identity. After completing research and establishing a direction with you, I’ll draft and refine ideas until I have the best 3 logo concepts. Your favorite will be selected and refined. This includes a final package of files suitable for any application, from print to web & more.
A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors to match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
Visual Brand Refresh
We’ll take your initial content, help you develop it if necessary, and then design it to create the best results for your brand. It’s quick and easy to get started.
The Process
Worksheets and follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials. Presentation of visual examples for feedback. This research phase sets the direction for the design work to come.
The epitome of your company’s visual identity. After completing research and establishing a direction with you, I’ll draft and refine ideas until I have the best 3 logo concepts. Your favorite will be selected and refined. This includes a final package of files suitable for any application, from print to web & more.
A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors to match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
View Previous Clients
Your brand identity tool Kit
My task is to create a kit of elements for your brand, and guidelines for how to use them. Your in-house designer or freelance can take over from there, working with the style guidelines we establish to develop on-brand materials for years to come.