In developing this brand with Hunter, we still wanted to embrace the ACME vibe. Understanding MOD Ordnance was a subsidy of MOD Armory, we wanted to make sure that there was a similarity, but that as a business, it could still stand on its own as a brand. 

With this in mind, we built upon the ACME inspiration. Instead of basing it on the old American ideas, we embraced the cartoon ideal. 

Because MOD Ordnance mainly deals with gun parts and accessories, we played into the “explosiveness” of the Cartoon ACME, building the graphic with “MOD” in the center. We stuck with the simplistic visuals, colors, and typefaces to match the other MOD Business’ Visuals.