Fortitude Landscaping
Keaton, co-owner and founder of Fortitude Landscaping approached me with this idea, a new brand for this business he was developing. Landscaping.
A market well saturated with brands of all kinds marketing to all, which led to our challenge. How to make his business stand out amongst the rest.
We built this brand on the morals and principles he plans to build his business on, integrity, solidarity, and fortitude.
What I did
BRAND DEVELOPMENT
SUB MARK AND SUPPORTING ELEMENTS
COLOR PALETTE DEVELOPMENT
TYPOGRAPHY SELECTION
DIGITAL PRESENTATION TEMPLATE
In building the brand, Keaton and I defined the business in the following words:
“Fortitude Landscaping is the frame, the fence, the post, and the supports to help empower a community.
From young and old, customers to partners, they are everywhere and could be anyone. They are the billions of people worldwide who want to grow, explore, and seize opportunities. They believe that with the right tools on their toolbelt, they can overcome barriers and obstacles with a sturdy foundation.”
By finding these, we found that clean-cut, solid, thick lines and heavy fonts would display the confidence and solitude his clients can come to depend upon.
