Paused Moments Photography
Jenn had been a freelance photographer for the past several years. However, recently she decided her mission in life needed to change. This is when she decided to start her own Photography Business, one that focuses on making a positive impact on individuals and families, making sure their photos are just as unique as the subject themselves.
What I did
BRAND DEVELOPMENT
SUB MARK AND SUPPORTING ELEMENTS
COLOR PALETTE DEVELOPMENT
TYPOGRAPHY SELECTION
DIGITAL PRESENTATION TEMPLATE
We wanted this logo and brand to depict nature. Elegant, crisp with meticulous details. Jenn was attracted to a the Victorian charm and feel. We also noted that the logo would be a strong symbol that could stand on it’s own.
After completing a collaborative case of research, we established the Victorian charm and color palette that worked seamlessly to create a graphic and typography based logo, dynamic enough to stand alone.
The use of a floral graphic and serif font helped this keep a trendy look whilst remaining timeless and trustworthy.
