While I provide roughly the same services to each one of my brand clients, no one project is the same. And with each project, they have their own “problem” to solve.

When Reach and I started this collaboration, the goal was to take the current brand and give it a refresh. 

Reach had grown as a business and church substantially from the time of establishment, and they found that the brand didn’t represent the growth that they had made. They found that the brand wasn’t currently flexible enough to grow and expand with their services. 

As we researched the inspiration for Reach, we found that Reach was based on a post-modern and simplistic design. We brought a muted palette that would help differentiate their services. And we also developed a font system that would help unify their endeavors under a common brand. 

We then took this brand further with some additional polishing, that helped tie together Reach as a whole into a clean-cut and professional business.